Updated: Jan 26
Think you need to spend an arm and a leg for digital marketing services? Think again!
Are you tired of spending a fortune on internet marketing without seeing a significant return on investment?
It’s common for companies to pay agencies a retainer fee for services that they could potentially handle themselves, but often don’t see a significant return on their investment.
How much do these internet marketing services cost? That depends, but the typical cost for digital marketing services from agencies ranges from $80 to $200 per hour. For a 20-hour-per-month project at a rate of $100 per hour, the total cost would be around $2,000 per month. Companies usually allocate a budget between $500 and $50,000 per month for digital marketing efforts.
There are various hacks to lowering your internet marketing service costs, including:
1) Free Marketing Channels: Including social media and email campaigns. 2) Affordable SEO Services: Including keyword research, meta tags, and blog post optimization. 3) Website Optimizations: Including site structure, load speed, and navigation. 4) High-Quality Content: Understand your audience and create content tailored to them. 5) Link Building: Give your website votes of confidence and credibility. 6) Automation: Save time and resources and improve efficiency. 7) Monitor & Measure: Understand how your internet marketing services are performing 8) Value-Based Services: Empower your business and mitigate risk by utilizing services that bill based on performance, not upfront fees.
The good news is, there are simple hacks that can help you lower your marketing costs and boost your ROI. From utilizing free marketing channels to implementing affordable SEO services, these 8 proven strategies will help you get more bang for your buck.
Hack #1: Utilize free marketing channels
When it comes to digital marketing, there are plenty of ways to make a big impact without spending a dime.
Take social media, for example - it's a veritable treasure trove of opportunities to connect with your target audience and build brand awareness.
Connect with your ideal customer base by creating valuable and engaging content, actively participating in relevant communities, and utilizing targeting and advertising options to reach the desired demographics.
Email marketing is another powerful channel that can help you to nurture leads and build relationships with your customers. Create personalized and segmented campaigns, provide valuable content, and use data-driven techniques to increase open and click-through rates.
The key is to use a combination of these channels to create a cohesive and effective marketing strategy.
These channels are all available for free, but remember, the true cost lies in the investment of time and strategy.
Hack #2: Affordable SEO Services
Ah, SEO, the mysterious and ever-evolving world of Search Engine Optimization. But why is it so important, you ask? Simply put, SEO is the backbone of internet marketing success. It's the process of improving your website's visibility on search engines like Google, and lucky for you, there are affordable SEO services that can bring your rankings to the first page.
By using techniques like keyword research, content optimization, and link building, you can help your site rank higher in search results and increase the likelihood of attracting organic traffic.
Without SEO, your website is like a needle in a haystack, lost in the vast expanse of the internet. But with local SEO packages, you'll be easy to find and hard to ignore. So, don't underestimate the power of SEO, it's the key to unlocking the potential of your online presence.
Tips for optimizing website for SEO
Keyword research: By identifying the keywords and phrases that your target audience is using to find products or services like yours, you can optimize your website's content and meta tags to include those keywords, making it more likely to rank well in search engine results.
Meta tags: Meta tags, such as title tags and meta descriptions, provide search engines with important information about your website's content, making it easier for them to index and understand your site.
Blog post optimization: Blogging can be a great way to generate fresh, relevant, and keyword-rich content for your site, which can help to improve its visibility in search results. When creating blog posts, make sure to include keywords in the post title, the body and use appropriate header tags.
Tools to use to improve SEO
One popular tool for keyword research is Google Keyword Planner, which provides insight into the keywords that people are using to find websites like yours.
For on-page optimization, you can use tools like Yoast SEO or All in One SEO Pack to analyze your content and make sure it's optimized for search engines.
To keep track of your website's performance and see how it's ranking in search results, you can use tools like Google Analytics or SEMrush.
And lastly, to keep an eye on your backlinks, you can use tools like Ahrefs, Majestic, or Moz's Open Site Explorer.
These are just a few examples, but there are plenty of other great tools out there that can help you to improve your SEO. Just remember, a great tool is only as good as the strategy you use it with. Make sure you have a solid plan or find a local SEO package through an affordable SEO service agency.
Hack #3: Optimize website for conversions
Website optimization is a crucial internet marketing service to be successful because it improves the user experience and search engine visibility of a website, which in turn leads to more traffic, higher conversion rates, and ultimately more revenue.
Optimizing various elements of a website, such as site structure, load speed, navigation, and content, ensures that search engines can easily crawl and understand the website and that visitors can easily find and engage with the content they are looking for.
Additionally, website optimization is a continuous process that involves monitoring and analyzing data, user behavior, and search engine updates, to make sure the website stays up-to-date and relevant, which in turn can help to maintain or improve its ranking in search results.
Tips for improving website design and user experience
Make it mobile-friendly: This can include using a responsive design, which adjusts the layout of the site to fit the screen size of the device being used.
Use clear and simple navigation: Your website's navigation should be intuitive and easy to use so that visitors can quickly find the information they're looking for.
Use high-quality images and videos: Visual elements can be a powerful tool for engaging visitors and helping them to understand your products or services.
Use clear and compelling calls to action: Make it easy for visitors to take the next step, whether it's signing up for a newsletter, making a purchase, or filling out a contact form.
Optimize the website load time: Websites that take too long to load can be frustrating for visitors and lead to high bounce rates. Optimize images and reduce the number of unnecessary elements.
Affordable SEO services: Find local SEO packages that include website optimizations in their offerings. That way you can have peace of mind knowing your optimizations are completed by experts.
Hack #4: Create high-quality content
The role of content as an internet marketing service is to educate, inform and engage the target audience, by providing them with valuable and relevant information that addresses their pain points, interests, and needs.
Content can take many forms such as blog posts, videos, infographics, social media posts, email campaigns, white papers, case studies, etc. It can be used to attract and retain website visitors, generate leads and sales, boost search engine rankings, establish a brand as an authority in its industry, and foster customer loyalty.
Additionally, it allows businesses to build trust and credibility with their audience, by providing them with information that helps them make informed decisions.
Best practices for creating valuable and engaging content
Understand your audience: Before creating any content, it's important to understand your target audience and what they are looking for. Conduct market research to identify their pain points, interests, and needs, and tailor your content to address them.
Use a compelling headline: A headline is the first thing that people will see when they come across your content, so it's important to make sure it's attention-grabbing and relevant.
Keep it simple and easy to read: Use simple language and structure your content in a way that's easy to read and understand. Break up text with images, videos, and headings to make it more visually appealing.
Use storytelling: People are more likely to engage with content that tells a story, rather than just listing facts. Use storytelling to make your content more relatable and memorable.
Measure and analyze: Use analytics tools to measure the performance of your content and identify which types of content are resonating most with your audience. Use this information to improve your content strategy and increase conversions through local SEO packages.
Hack #5: Link Building
Link building is an element of SEO that can do wonders for your website. It’s the process of acquiring hyperlinks from other websites to your own. These links act as votes of confidence for your website and can help to improve its visibility and search engine rankings. There are several different strategies for link building, which you can implement yourself or through affordable SEO services.
Free ways to do link building
Guest blogging: Reach out to other websites in your industry and offer to write a guest blog post that includes a link back to your own site.
Broken link building: Search for broken links on other websites and offer to replace them with a link to your own site.
Social media: Share your content on social media platforms and encourage others to link to it.
Creating valuable resources: Creating valuable resources such as infographics, ebooks, or webinars, that other websites may want to link to.
Commenting on other websites: Leave meaningful comments on other relevant websites and include a link to your website.
Participating in online communities: Participating in online communities such as forums, Q&A sites, and social media groups, and including a link to your website in your signature or profile.
It's important to note that the quality of the links is more important than the quantity, and having a mix of both internal and external links to have a good link profile will be a best practice.
Hack #6: Automate repetitive tasks
Automation in internet marketing refers to the use of technology to automate repetitive tasks and processes, such as email marketing, social media management, and analytics.
Utilizing automation can help companies to save time and resources, and improve the efficiency and effectiveness of their marketing efforts.
There are several benefits of automation in any internet marketing service, including:
Increased efficiency: Automation can help to streamline repetitive tasks and processes, allowing marketing teams to focus on more strategic and creative tasks.
Improved targeting: Automation tools can help to segment and target specific audiences, increasing the effectiveness of marketing campaigns.
Better data collection and analysis: Automation can help to collect and analyze large amounts of data, providing valuable insights into customer behavior and preferences.
Scalability: Automation allows companies to scale their marketing efforts without increasing the size of their teams.
Cost-effective: Automation can help to reduce costs by reducing the need for manual labor.
That said, automation should be used as a tool to enhance marketing efforts and shouldn’t replace the human touch and creativity in marketing strategies.
A few internet marketing services that could be automated include:
Email marketing campaigns: Automation tools can be used to send targeted and personalized email campaigns, such as welcome emails, abandoned cart emails, and post-purchase follow-ups.
Social media posts: Automation tools can be used to schedule social media posts in advance and to manage multiple social media accounts from one platform.
Lead generation: Automation can be used to identify and nurture leads by providing personalized content and offers based on their behavior and preferences.
Ad Campaigns: Automation can be used to optimize and manage advertising campaigns across various platforms, such as Google Ads and Facebook Ads.
Customer service: Automation can be used to provide instant responses to customer inquiries through chatbots and virtual assistants.
Hack #7: Monitor and measure results
Tracking and analyzing metrics for internet marketing services is important because it allows businesses to understand how their marketing efforts are performing and identify areas for improvement.
Metrics such as website traffic, conversion rates, bounce rates, and customer lifetime value can provide insight into the effectiveness of a company's marketing strategies and campaigns. By monitoring these metrics, businesses can identify what's working well and what's not, and adjust their strategies accordingly.
Additionally, tracking and analyzing metrics can also help companies to make informed decisions about budget allocation, targeting and segmentation, and product development.
Strategies for using data to make informed decisions and optimize ROI
Identify key performance indicators (KPIs): Identify the most important metrics for your business and track them regularly. These may include website traffic, conversion rates, bounce rates, and customer lifetime value.
Use analytics tools: Use analytics tools such as Google Analytics, SEMrush, or Adobe Analytics to track and analyze data from your website and other digital marketing channels.
Analyze patterns and trends: Look for patterns and trends in the data to identify areas of success and opportunities for improvement.
A/B testing: Use A/B testing to compare different versions of a web page or campaign and see which one performs better.
Segmentation: Use data to segment your audience and create targeted campaigns that are more likely to convert.
Hack #8: Choose an Internet Marketing Agency that Charges Based Off Value, Not an Upfront Fixed Cost
Choosing an internet marketing agency that charges based on the value given rather than an upfront fixed cost may be a more beneficial option for your business.
This type of pricing model aligns the agency's interests with the client's, as the agency is incentivized to deliver results and provide a higher level of service.
For example, if you’re promised a 6-figure pipeline from a local SEO package and that promise isn’t delivered, you wouldn’t be charged a dime for that service. This is the approach we recommend you take to minimize risk and ensure you benefit no matter what.
This can also help to establish a more collaborative and transparent relationship between the client and the agency, as the agency is held accountable for delivering results.
Additionally, this pricing model allows for more flexibility and scalability in the marketing efforts, as the client can adjust their investment based on the results they are seeing.
Which Cost Hacks for Internet Marketing Services is Best for Your Business?
In this article, we highlighted several key strategies for reducing the cost of internet marketing services and increasing return on investment.
We discussed the utilization of free marketing channels such as social media and email marketing, implementing SEO hacks to improve search engine visibility, optimizing website design and user experience for conversions, creating high-quality content that addresses the needs of the target audience, building backlinks to increase credibility and authority, automating repetitive tasks, monitoring and measuring results to make data-driven decisions and choosing internet marketing services that bill based on value, not an upfront fixed cost.
By implementing these cost-saving hacks, businesses can improve the effectiveness of their internet marketing efforts while keeping costs low.
It is encouraged to implement a few of these strategies simultaneously to achieve better ROI and lower the costs of internet marketing.
If you don’t have the time to build your SEO from the ground up, but still want to see the benefits of great SEO, don't worry - you don't have to do it alone. Reach out to Prassuit, my professional SEO agency, and let them help you get top-notch SEO consultant services to take your website to the next level! We are a value-based business and won't charge you a dime if we don't deliver results.